Category Archives: Drug Marketing

Synthetic Hormones Lose in Court

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Synthetic Hormones Lose in Court Pfizer-Wyeth Loses Big Case Prempro Causes Breast Cancer 112 Million in Punitive Damages by Jeffrey Dach MD A 112 million dollar punitive award is a very loud statement.  It states that the jury was outraged … Continue reading →

Lipitor and The Dracula of Modern Technology

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Lipitor and The Dracula of Modern Technology

Lipitor and The Dracula of Modern Technology by Jeffrey Dach MD Perhaps you have seen the Direct-to-Consumer TV and print advertisements with Robert Jarvik, the inventor of the Jarvik Heart, speaking on behalf of the Pfizer’s anti-cholesterol drug, Lipitor.  With … Continue reading →