Questions for Zoom Conference with Team (Vartika Singh)
Scroll down after the SiteMap:
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SiteMAP and Development Notes:
1. Home
Main Page
- Home
Content Sections (NOT separate pages)
These are just sections on the homepage:
- Hero (BHRT + Thyroid expertise)
- About Dr. Jeffrey Dach (short intro)
- Core Treatment Areas
- Who This Is For
- Featured Books
- Patient Education
- Supplements
- Testimonials / Reviews
- Contact CTA
- Links to Research & Articles
2. About the Practice
Main Page
- About the Practice
Sub Pages
- About Dr. Jeffrey Dach
- Our Practice
- Meet the Team
Content Sections
About Dr. Jeffrey Dach page
- Biography
- Credentials & Medical Background
- Research & Publications
- Media & Interviews
Our Practice page
- Clinic Overview
- Office Photos
- Patient Philosophy
- Legal Disclaimer
3. Treatments & Services
Main Page
- Treatments & Services
Sub Page
- Bioidentical Hormone Replacement Therapy (BHRT)
Sub Pages under BHRT:
- BHRT for Menopause
- BHRT for Breast Cancer Survivors
- Estrogen Safety & Research
- Progesterone Therapy
- Hormone Testing & Monitoring
Sub Page
- Thyroid Treatment
Sub Pages under Thyroid Treatment:
- Natural Thyroid Treatment
- Hashimoto’s Treatment
- Hypothyroidism Therapy
- Autoimmune Thyroid Care
- Thyroid Testing & Lab Interpretation
Sub Page
- Cardiovascular Wellness
Content Sections (not separate pages):
- Heart Health & Hormone Balance
- Preventative Medicine
Sub Page
- Hormone-Based Cancer Prevention
Content Sections:
- Hormone Balance & Cancer Risk
- Preventative Strategies
Sub pages
-
Conditions We Treat
Page
Conditions Treated
Sections inside the page (NOT separate pages):
- Menopause Symptoms
- Hashimoto’s Thyroiditis
- Hypothyroidism
- Hormonal Imbalance
- Fatigue & Metabolic Issues
- Autoimmune Conditions
4. Books & Resources
Main Page
- Books & Resources
Sub Pages
- Books by Dr. Jeffrey Dach
- Free Book Downloads
- Recommended Reading
Content Sections
Books by Dr. Jeffrey Dach page
- Bioidentical Hormones 101
- Natural Thyroid Solutions
- Cancer Prevention & Hormone Balance
Recommended Reading page
- Amazon links
- External purchase options
6. Patient Education
Main Page
- Patient Education
Sub Pages
- Video Library
- Podcast Interviews
- Research & Articles
- Monthly Newsletter
7. Blog / Latest Insights
Main Page
- Blog
Blog Categories (not pages to manually create)
- Hormone Health
- Thyroid Health
- Menopause
- Autoimmune Health
- Longevity & Wellness
(WordPress will auto-create these archive pages)
8. Contact
Main Page
- Contact Us
Content Sections
- Contact Form
- Clinic Phone
- Map
- Directions
- Office Hours
- Schedule Consultation
(No need for separate pages)
9. Legal & Policies
Pages
- Disclaimer
- Privacy Policy
- Terms of Use
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Questions for Zoom Conference with Team (Vartika Singh)
Dashboard was mentioned by Sarvesh. What is status?
Which Server are we using?
How do I access the new web site to perform oversight and add my own content?
Are we using WordPress?
Migration & Old Domain Handling (Top Priority—Protect Existing Rankings)
How will you implement a full 301 redirect strategy?
Will you map every old URL (e.g., blog posts like those on menopause, thyroid, or cancer prevention) to a corresponding new URL on www.drjeffreydachmd.com, or at least to the most relevant new page/section?
What’s your plan to avoid any duplicate content issues or ranking cannibalization?
You mentioned nofollow—do you mean using rel=”nofollow” on old links, or more appropriately noindex/nofollow meta tags, robots.txt blocks, or canonical tags on the old site after migration?
Will the old site jeffreydachmd.com stay live indefinitely as an archive, or will it eventually be taken down? How will you ensure Google transfers authority via redirects without traffic drops?
Have you handled domain migrations for medical/functional medicine sites before?
What typical timeline for rankings to stabilize/recover do you see (e.g., using Google Search Console change of address)?
Will you submit the new site to Google Search Console immediately, request indexing for key pages, and monitor crawl errors/redirect chains post-launch?
Site Structure & Content Migration
How will you adapt the provided site map into the actual architecture?
For example, will “Treatments & Services” have clear silos (BHRT with subpages for menopause/breast cancer survivors, Thyroid with subpages for Hashimoto’s/natural treatment), and how will internal linking optimize for keyword clusters like “bioidentical hormone replacement therapy Florida” or “natural thyroid treatment Hashimoto’s”?
All existing articles from the old site (which has extensive blog content on hormones, thyroid, cancer prevention, etc.) will be preserved—will you migrate them into the new Blog/Latest Insights section with categories (Hormone Health, Thyroid Health, etc.), update dates/optimize on-page SEO, or keep them as-is?
How will you handle pagination and old post URLs?
For my profile (detailed bio covering education 1976, radiology background, TrueMedMD founding 2005, books, iodine protocols, BHRT safety research, media, etc.)—where exactly will it live (e.g., About Dr. Jeffrey Dach page), and how will you make it E-A-T strong (schema markup for Person/Physician, citations to publications)?
Will you optimize migrated content for current SEO (e.g., better headings, internal links to new service pages, updated meta titles/descriptions targeting high-intent keywords like “BHRT for breast cancer survivors safe”) without altering core messaging?
How will sections like Books & Resources (with your books as free downloads/Amazon links), Patient Education (videos, podcasts, newsletter), and Testimonials integrate to support conversions and dwell time?
SEO Strategy & Optimization from Ground UpWhat technical SEO foundations will you build in (e.g., Core Web Vitals optimization, mobile-first, schema for MedicalWebPage/Article/Physician/LocalBusiness, fast hosting, image alt text/compression for hormone-related visuals)?
How will you conduct keyword research and on-page optimization tailored to my expertise (e.g., targeting “natural desiccated thyroid vs levothyroxine”, “iodine for fibrocystic breast disease”, “progesterone therapy safety”)? Will you prioritize high-value pages like BHRT for Menopause or Thyroid Testing?
For medical content, how will you ensure compliance with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)—e.g., author bios, citations to studies, disclaimers visible?
What tools/analytics will you set up (Google Analytics 4, Search Console, perhaps heatmaps or rank tracking) and provide me access/training for?
Any plans for off-page SEO, like building authority through citations, guest posts, or leveraging my existing backlinks?
Design, Functionality & User Experience
Can you share initial wireframes/mockups based on the site map (e.g., homepage hero focused on BHRT + Thyroid, clear CTAs for consultation scheduling)?
Will the site use WordPress (or similar CMS) for easy updates to blog posts, newsletter, or resources? How user-friendly will the backend be for me to add articles or edit pages?
Features like contact/schedule form, embedded maps, video embeds (from your library/podcasts), newsletter signup—how will these be secure and integrated (e.g., HIPAA considerations if any patient interaction)?
How will you handle multimedia from the old site (images in articles, any videos) for speed and accessibility?
Timeline, Process & Post-Launch
What’s the full timeline: design approval, content migration, SEO implementation, testing, launch? Any staging site for review?
How will we collaborate (e.g., shared docs for content review, weekly updates)?
What post-launch support is included (e.g., 3-6 months of monitoring, fixing issues, ongoing SEO tweaks)?
Can you provide examples/case studies of similar SEO migrations or medical/wellness sites you’ve improved?
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Bring notes on your key goals: stronger rankings for core topics, better user flow to consultations, preserved authority from decades of content. Ask for their written plan on migration/redirects after the call.
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